American no-how: multinational competition has forced British marketers to be more innovative than their counterparts in the U.S

Article Abstract:

British businesses, facing intense competition from foreign companies that have established a presence in Britain, have surpassed US businesses in marketing innovation, particularly in the area of building customer relationships. For example, the use of loyalty cards has transformed the British supermarket industry. The Tesco superstore chain uses data gained through its loyalty card program to sharply differentiate its customers. Store managers develop a one-on-one relationship with their 500 best customers.

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The once and future king

Article Abstract:

Brand-name products are rising in popularity with American consumers as quality and value become more important than low price. In a 1997 survey, 63% of respondents said brands have a strong influence on their decisions to buy. Some firms have turned over production to third-party manufacturers so all company resources can be focused on building the brand.

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Just what the doctors ordered: the health-care industry finds that desktop mapping cures a number of marketing ills

Article Abstract:

Healthcare industry firms are turning to mapping software to improve delivery of services. Tactician Corporation offers a package that allows a firm to create sales territories, perform site analysis, gather data on a prospective client's markets, and select target areas for promotional campaigns.

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