A matter of taste: Popeye's seeks to liberate inhibited flavor lovers

Article Abstract:

Hill, Holliday/Atschiller has launched an advertising campaign for Popeye's Chicken and Biscuits that is aimed at a group of 30 million people that they call "flavor-seekers." According to Popeye's VP Tom Whitley, these flavor seekers seek out food that is flavorful, and cut across all demographic groups. The ad campaign pokes fun at flavor-avoiders, the natural enemy of flavor seekers.

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Direct Marketing Association revises guidelines

Article Abstract:

Amendments to 'The DMA's Guidelines for Ethical Business Practice' recommended by the Direct Marketing Association became effective Jan 1998. The changes are expected to increase the public's confidence about consumer data collection and utilization, and include limiting the amount of data collected and restricting data collection from children.

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Direct response hits the road: Wireless Linking wants to connect mobile phone users with advertisers

Article Abstract:

Wireless Linking is connecting advertisers with consumers who commute or travel, a market niche that is widening due to growing use of cellular phones. Wireless is registering three-digit numbers for advertisers to use in radio commercials, prompting calls from commuters listening in their cars.

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