A Blockbuster system: Blockbuster's custom database system takes a lot of the guesswork out of site location

Article Abstract:

Blockbuster Entertainment Corp has developed a proprietary data base application program that locates potential Blockbuster video store sites by sorting through a wide variety of information. The customized program examines variables such as neighborhood demographics, the location of other Blockbuster sites, the location of other video stores, and the presence of traffic generating businesses in a neighorhood, then projects potential sales for a new Blockbuster at that site.

Author: Mitchell, Susan
Publisher: Penton Business Media, Inc.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1997
Prepackaged software, Prerecorded Tape, Compact Disc, and Record Stores, Record & prerecorded tape stores, Videotape Sales & Rental Stores, Usage, Real estate industry, Technology application, Geographic information systems, Video stores, Store location, Blockbuster Inc., BBEC

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The personal is political

Article Abstract:

Developing consumer privacy policies helps companies allay customers' concerns and build productive client/company relationships. Policies should include full disclosure of how consumer data will be used, what benefits the customer will gain from sharing personal data, and allow customers the option to decline.

Author: Mitchell, Susan
Publisher: Penton Business Media, Inc.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1998
Marketing Management, Social aspects, Management, Privacy

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