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Abstracts: A Blockbuster system: Blockbuster's custom database system takes a lot of the guesswork out of site location. Power to the people: competition was a foreign concept to electric companies
Abstracts: Action Duplication expands services. Ads on pizza boxes a new appetizing media. Zocalo's: Mexican oasis
Abstracts: Ad lib: Meta Ads seek to address some of the problems plaguing banner ads on the World Wide Web. 'Bot-ting in: Black Sun introduces the Spokesbot, a Web advertising vehicle that cruises the chat rooms for consumers
Abstracts: A former typesetting firm is now a major area printer. South Jersey top 25 company relocating to Pennsauken. Morris Graphics aligns with Microsoft & Adobe
Abstracts: Allen Murphy named president of Philadelphia Advertising Club. Changing P.R. firms costs SEPTA millions
Abstracts: A matter of taste: Popeye's seeks to liberate inhibited flavor lovers. Direct response hits the road: Wireless Linking wants to connect mobile phone users with advertisers
Abstracts: American no-how: multinational competition has forced British marketers to be more innovative than their counterparts in the U.S
Abstracts: American no-how: multinational competition has forced British marketers to be more innovative than their counterparts in the U.S. part 2
Abstracts: Another local paper stops publication. Flouride has benefits for seasoned citizens. AD/ventures
Abstracts: Auto-magic transmission. 'Bot-ting in: Black Sun introduces the Spokesbot, a Web advertising vehicle that cruises the chat rooms for consumers
Abstracts: A world of differences: when marketing to minorities, selecting the right media is as important as developing the right creative
Abstracts: Bad call: tips for sounding good on the telephone, even when you're not there to answer it. Where good plans go wrong; marketing plans gather dust not from lack of inspiration, but lack of follow-up
Abstracts: Bucks County ad agency and ad specialty firm stuck with concert's bad checks. New advertising agency for dot.com companies
Abstracts: Calling the future; Datamonitor expects slowing growth for financial services call centers. The fraud squad: the Telemarketing Association arms consumers for the war on phone scams
Abstracts: Calling the shots: Versatility designs call center software to help sales agents make a winning offer. Automation nation: Concentra finds that sales force automation may play a larger role with industrial products
Abstracts: Calling the shots: Versatility designs call center software to help sales agents make a winning offer. part 2 Down-under data: the Australian Tourist Commission controls its European marketing activities with its prospect fulfillment database
Abstracts: Charrette launched state of the art electronic catalog. Local company communNetcating on the Web. Area online promotion co. signs account
Abstracts: Classifying the Web: classified advertising gains a foothold on the Internet. Ticket to ride: Freeride is betting that Web surfers will look at commercial sites if the price is right
Abstracts: Click clique marketing: hold the dancing baloney: success on the Web is a matter of creating communities of customers and serving them well
Abstracts: Comcast launches hard-wired interconnect. Phila. Magazine now a defendant in suit brought by nude model. Phila. jeweler taken off Web
Abstracts: Coming out a winner: a survey shows advertisers who abandoned ABC's "Ellen" gained little, and actually lost out on a big audience
Abstracts: Coming out a winner: a survey shows advertisers who abandoned ABC's "Ellen" gained little, and actually lost out on a big audience. part 2
Abstracts: Confronting the category killers; data analysis can show retailers and manufacturers where their customers are heading - and keep them one step ahead of Wal-Mart
Abstracts: Continental drift. Personalized while u wait. Lock and (down)load
Abstracts: Dateline Philadelphia. Angeloni's II, Atlantic City: a classic Italian restaurant. Zocalo's: Mexican oasis
Abstracts: Demographics. Mapping. Marketing research
Abstracts: Design a killer Web site. The doorway and the billboard: banner ads are everywhere on the World Wide Web, but what purpose to they really serve?
Abstracts: Diamonds in the rough: scouts for baseball's Seattle Mariners use mapping software to cover more territory faster
Abstracts: Direct responses. Throwing in the trowel? Baby boomers don't seem to be growing the market for gardening products
Abstracts: Disagreement over logo for Republican National Campaign. Promotional company expands to Philadelphia. Newspaper rental ads re: children not wanted brings $160,000 fine
Abstracts: Diversified Screen and Digital Printing, Inc.: "We print on anything that will stand still!". U.S. Attorney's Office proves fraud behind fake advertising company
Abstracts: Face time. Back from the brink. Double features: testing multiple variables provides a scientific method for increasing response and understanding customers
Abstracts: Flame on you. As the worm turns. Seeing is believing: ethnography gets consumers where they live - and work, and play, and shop
Abstracts: Food fun and "fiddler" at Three Little Bakers. New Afghanistan restaurant joins other Olde city ethics. A new show... a new hit at Lilly Langtry's
Abstracts: For Phila. agency, name change completes the circle. first memorializing ads placed by Gary Barbara. Second Wind Ltd unveils ADstein
Abstracts: Frank X. Long public relations executive. Ed Callahan dead: popular adv. exec. Reinhard joined by Askins models
Abstracts: Free newspaper for Philadelphia. New Phila. Newspaper Acquisition Already Expanding Suburban Reach. New daily newspaper planned for Philadelphia
Abstracts: From launch to relaunch: the secret to product longevity lies in using the right strategy for each stage of the life cycle
Abstracts: Front page news: the Salina Journal adopts geodemographic analysis - and blazes a trail for the newspaper industry
Abstracts: Games without frontiers: online contests drive visitors to their sponsors' Web sites - but do they keep them there?
Abstracts: Gloucester newspaper buys weeklies. Commercial real estate newspaper opens Phila. area office. Union pickets Metro office
Abstracts: Godfrey Advertising purchased by senior management team. Multi-pronged adv. schedule to bring record buyers to Phila. adv. show, Nov. 4
Abstracts: Grill of my dreams: Americans are deserting charcoal grills in favor of the gas-powered version - and it's changing the way they barbecue
Abstracts: High-octane loyalty: a Japanese gasoline retailer beats back growing competition by using an unusual combination of data-based customer retention tools
Abstracts: Hit-or-miss measurement: counting 'hits' is now widely considered a less-than-ideal Web site evaluation method
Abstracts: Honesty in public relations? Not always, survey shows. Video companies using all forms of advertising. Restaurant Marketing Pros Open New Public Relations Co
Abstracts: Indoor 'billboard' firm now active in Phila. It's off to prison for Infocommercial exec. Sesame Place new attraction soars on billboard
Abstracts: In-house or outsource: when and how to hire (and fire) a marketing services agency. Think small; more and more exhibitors are getting down to business at regional trade shows
Abstracts: Innocents abroad: overseas markets may look clutter-free and profitable, but they present a whole different set of challenges
Abstracts: Innocents abroad: overseas markets may look clutter-free and profitable, but they present a whole different set of challenges. part 2
Abstracts: Inq./D. News vs. Camden Courier. ProMedia newspapers expands coverage to the main line. Youth magazine launches Phila. edition
Abstracts: Inquirer changes hopefully will sharpen regional, local coverage. New services added by Kloss Studios Co
Abstracts: Inside out: Corning Telecommunications Products Division solved one of marketing's thornier problems - getting end users to demand a product that's designed to be invisible
Abstracts: Interactive multimedia business launched here. Berry & Homer named #1 in nation for photofinishing. Leading companies highlights exhibitors list at graphix east
Abstracts: International. Ethnic marketing. Direct marketing
Abstracts: It's a small world, after all; the perils of global marketing research are great, but the payoff is even greater
Abstracts: Knowledge is power. Caveat, data emptor! Privileged information: American Express's SE InSight provides merchants with data on customers and the competition
Abstracts: Leads on the line: using inbound/outbound telemarketing to manage the leads-to-prospects-to-customers cycle. Dialing for dollars: an outbound telemarketing program can be a powerful addition to your integrated marketing strategy
Abstracts: Leads on the line: using inbound/outbound telemarketing to manage the leads-to-prospects-to-customers cycle. part 2
Abstracts: Legal Intelligencer newspaper bravely exposes protection of attorney accused of wrongdoing. Phila. lawyers sue "The Patriot" on behalf of artist/historian
Abstracts: Let your fingers do the searching: the Kelsey Group provides new services for directories and Yellow Pages on the Internet
Abstracts: Loyalty for sale: everybody's doing frequency marketing - but only a few companies are doing it well. POP ART: point-of-purchase advertising, " the last three feet in the marketing mix," continues to win friends and influence customers
Abstracts: Made to order. Very direct marketing: Catalina Marketing is planning to put targeted coupons in shoppers' mailboxes
Abstracts: Main Line Times & other weeklies get new publisher. Montgomery Newspapers named Betsy Wilson to top post. InterCounty publisher resigns, joins NewsGleaner chain
Abstracts: Major area agency sold to Euro firm. Berry and Homer merges with Florida Co. Berry & Homer to stay here forever: nation's oldest imaging co. sold to major British firm
Abstracts: Mel Korn's Mktg. Co. sold to Saatchi & Saatchi. Parachute adv. jumps to aid Trenton event. Local adv. veteran inducted into Medical Advertising Hall of Fame
Abstracts: Monsoon advertising reports growth from youth market. Sabooor, Different Flavors. Downey's, A Landmark Restaurant, continues ambiance with value
Abstracts: Morris Graphics prints White House memo pads. NCAA names Sports Marketing Co. Squires consulting produces Har Zion 75th anniversary video
Abstracts: Morton's of Chicago is the the Phila. steakhouse. Rapid response meals at 'Engine 46'. Marketing alliance bring added benefits to advertisers
Abstracts: Nassau Broadcasting adds $4,000 to hate crime award. Area Catholic radio station in court battle over tax exemption
Abstracts: Nassau Broadcasting awarded contract from NY/NJ Port Authority. Nassau Broadcasting appoints director of new business development
Abstracts: National Compu-Graphix expands via web & services. Honesty in public relations? Not always, survey shows. Local AV company receives national honor
Abstracts: New direct response company launched. Competitors ads forbidden at Phila. Newspapers, Inc. After 62 years, Guide Newspapers not publishing
Abstracts: New German Restaurant Opens In Center City. Sesame Place new attraction soars on billboard. Angeloni's II, Atlantic City: a classic Italian restaurant
Abstracts: New IVC location in Pittsburgh. Center City Lunch? Visit Criniti's. Monsoon advertising reports growth from youth market
Abstracts: New IVC location in Pittsburgh. Helena's: A New Trendsetter On an Olde City Trendsetter's Spot. Major film & video awards to locals
Abstracts: New media buying co. aids smaller businesses. Advertising Systems Inc. expands. Phila. Enterprise magazine in Chapter 11 bankruptcy
Abstracts: New suburban competitor for Inquirer/Daily News. Philly TV news working to overcome recent hardships. New Harrison Row Restaurant Name has Historical Roots
Abstracts: O Canada: the differences between the U.S. and its northern neighbor are as striking as the similarities. What's behind the numbers; before you base big decisions on survey results, know how to interrogate the numbers
Abstracts: Only connect: using extranets to speed up fulfillment, provide all-hours service, and reward most valuable customers
Abstracts: Outwards and upwards: some big-name advertisers are venturing into gay publications, with good results. Southpaw solution
Abstracts: Parachute adv. jumps to aid Trenton event. Dorland Sweeney Jones president to be honored at the 2000 Sarah awards
Abstracts: Parts smarts: Triad uses demographics to help auto-parts suppliers stock their shelves with inventory that sells
Abstracts: Phila. lawyers sue "The Patriot" on behalf of artist/historian. Phila. jeweler taken off Web
Abstracts: Phila.'s "Actors Center" is stage for TV careers. Phila. ad agency named agents for the Swedish Bikini Team. Morton's of Chicago is the the Phila. steakhouse
Abstracts: Portrait of a Web surfer: Accrue and Andromedia beta-test software designed to paint a more complete picture of Web site visitors
Abstracts: Power to the people: competition was a foreign concept to electric companies. Better than a refund: using published Internal Revenue Service data to develop a business-to-business marketing strategy
Abstracts: Press one to opine: interactive voice response is gaining acceptance as a data-collection tool, but it should be approached with caution
Abstracts: PrimeSource Corp. to acquire Bell Industries division. Barton & Cooney, LLC and Information Handling Associates, Inc. unite
Abstracts: Psychographics. Media. Business services
Abstracts: Puppets are the P.R. messengers for children's dental clinics. IO E TU Is For You & You & You
Abstracts: Regional publisher surrounding Inquirer circulation base. "Metro" daily wins appeal vs. Inquirer. Northeast Times now owned by Inquirer Parent Corp
Abstracts: Rethinking spam: mass commercial e-mail need not go down in flames - but users are going to have to modify their approach to make it work
Abstracts: Room for improvement: when Tenaya Lodge lost its star attraction, the resort turned to its customer database to keep its guest rooms full
Abstracts: School daze. Weighing the ineffable: measuring the return on investment in brand communications. Summertime blues: the research arm of a publishing company argues that advertisers should not let their ad schedules go on vacation
Abstracts: South Jersey firms merge hardware & software businesses. New ownership at Pomco Graphics. Backe acquires MRO
Abstracts: Strictly commercial: MarkeTVision Direct adds a new element to infomercials - entertainment - and produces something very much like a television show
Abstracts: Super egos: today's college students display an unusually high level of self-confidence - and that could mean trouble after graduation
Abstracts: That e-mail has no clothes. Websters, revised: one year can make a big difference in Net consumer profiles. Shopping from the sofa; an Aragon survey says Americans won't buy from the tube if they feel remote
Abstracts: The $15,000 rug: in their new book, the authors make a case for going outside your organization to meet customer needs
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